How We Evaluate Medicare Supplement Companies

Buffer Insurance is an independent insurance brokerage appointed with all of the major Medicare Supplement carriers in the country. We are not captive to any single company, and we do not receive higher compensation for recommending one carrier over another. When a client asks us which Medigap company is best, our answer is always the same: it depends on where you live, your age, your health, and what matters most to you.

That said, not all carriers are created equal. While every Medicare Supplement plan is standardized by the federal government (meaning Plan G from one company covers the exact same benefits as Plan G from another), there are meaningful differences between the companies that sell them. Here's what we look at when evaluating carriers for our clients.

Financial Strength Ratings

A Medicare Supplement policy is a long-term purchase. You want the company backing it to be financially sound for decades. We look at ratings from AM Best (the gold standard for insurance company financial strength) and S&P Global. An A rating or higher from AM Best means the company has a strong ability to meet its ongoing insurance obligations.

Premium Competitiveness

Since the benefits are identical across carriers, price is one of the most important differentiators. We compare premiums across every available carrier in a client's ZIP code, factoring in age, gender, and tobacco status. The lowest-cost carrier in one state may not be the lowest in another.

Rate Increase History

A company might offer the lowest initial premium, but if it raises rates aggressively year after year, that advantage disappears. We track historical rate increases across carriers to identify which companies maintain stable, predictable pricing over time.

Claims Processing and Customer Service

How quickly does a company process claims? How easy is it to reach a real person when you have a question? We factor in customer satisfaction data, complaint ratios reported to state insurance departments, and the direct feedback we receive from our own clients.

Plan Availability and Household Discounts

Not every carrier is available in every state, and some carriers offer meaningful discounts — such as household discounts for married couples or people living together — that can lower your premium by 5% to 12%. We make sure clients know about every available discount.

Why independence matters. Many Medicare agents work for a single insurance company or a small group of carriers. They can only show you what they sell. As an independent brokerage, Buffer Insurance is appointed with all major Medigap carriers. We show you every option and let you decide — because the best company for you is the one that fits your specific situation.

Top Medicare Supplement Companies in 2026

The following carriers consistently rank among the top-rated Medicare Supplement companies based on financial strength, pricing, customer service, and availability. We present them here as strong options to consider — not as a ranked list, because the best carrier for you depends on your location and personal profile.

Mutual of Omaha

Mutual of Omaha is one of the most widely recognized names in Medicare Supplement insurance and consistently ranks among the most popular Medigap carriers nationwide. The company holds an A+ rating from AM Best, reflecting excellent financial stability. Mutual of Omaha offers Plans A, F, G, and N in most states, and its premiums are competitive in the majority of markets.

One of the biggest advantages of Mutual of Omaha is its household discount, which can reduce premiums by up to 12% in some states for applicants who live with another person (spouse, partner, or family member). The company has a solid reputation for straightforward claims processing and responsive customer service. For many of our clients, Mutual of Omaha ends up offering the best combination of competitive pricing and financial strength.

UnitedHealthcare (AARP)

UnitedHealthcare is the largest Medicare Supplement carrier in the country by enrollment, largely due to its partnership with AARP. The AARP-branded Medigap plans are underwritten by UnitedHealthcare and carry an A+ AM Best financial strength rating. The brand recognition alone gives many enrollees confidence in their coverage.

UnitedHealthcare offers wide provider acceptance and strong nationwide availability. Its premiums can be higher than smaller regional carriers in some areas, but the company's size and stability are significant advantages for beneficiaries who prioritize a well-known, financially strong carrier. UnitedHealthcare also offers a variety of supplemental benefits and wellness resources to policyholders.

Cigna

Cigna is a strong competitor in the Medicare Supplement market, offering competitive pricing in many states. The company holds an A rating from AM Best and is available in most markets across the country. Cigna has built a solid reputation for customer service and efficient claims handling.

In many of the ZIP codes where we quote for clients, Cigna comes in with some of the most competitive Plan G and Plan N rates available. The company may not have the same name recognition as AARP-branded plans, but its pricing and service make it a top contender — particularly for beneficiaries who are focused on finding the lowest premium from a financially stable carrier.

Aetna

Aetna, now part of CVS Health, brings strong financial ratings and the backing of one of the largest healthcare companies in the world. The company is competitive in select markets, and its premiums tend to be particularly attractive in certain regions. Aetna holds an A rating from AM Best.

A notable feature of some Aetna Medigap plans is the inclusion of the Silver Sneakers fitness program, which provides free gym memberships and fitness classes at participating locations nationwide. While not available in every state or on every plan, this benefit adds real value for active beneficiaries. Aetna also benefits from integration with the broader CVS Health network, including MinuteClinic locations.

Blue Cross Blue Shield

Blue Cross Blue Shield is not a single company — it's a federation of independent, locally operated health insurance companies that share the BCBS brand. This means your local Blue Cross plan may be completely different from the Blue Cross plan in another state in terms of pricing, availability, and service quality.

That said, the Blue Cross Blue Shield name carries enormous trust and brand recognition with Medicare beneficiaries. Most BCBS affiliates carry strong financial ratings, and the network's provider acceptance is among the best in the industry. In some states, the local Blue Cross plan offers the most competitive Medigap rates available. In others, it may be among the more expensive options. The key is to compare your local BCBS plan against other carriers in your specific area rather than assuming it's the best or worst option.

Humana

Humana is best known for its Medicare Advantage plans, but the company also offers Medicare Supplement coverage and is worth considering — especially in Southern states where it has a strong market presence. Humana holds an A- rating from AM Best and is known for good customer service and a user-friendly member experience.

Humana's Medigap rates tend to be most competitive in states like Florida, Texas, Louisiana, and other Southern markets where the company has deep roots. For beneficiaries in those areas, Humana can offer very attractive pricing on Plan G and Plan N. In markets where Humana has less presence, its rates may not be as competitive as carriers like Mutual of Omaha or Cigna.

Company AM Best Rating Key Strengths
Mutual of Omaha A+ Competitive rates, household discount (up to 12%), wide availability
UnitedHealthcare (AARP) A+ Largest Medigap carrier, strong brand, nationwide availability
Cigna A Competitive pricing, good customer service, broad availability
Aetna A CVS Health backing, Silver Sneakers in some plans, select market strength
Blue Cross Blue Shield Varies by affiliate Trusted brand, excellent provider acceptance, strong local presence
Humana A- Competitive in Southern states, good customer service, Medicare expertise

Understanding Medigap Plan Types

Before choosing a company, you need to understand which Medigap plan type is right for you. Medicare Supplement plans are identified by letters — each letter represents a specific set of benefits that is standardized by the Centers for Medicare and Medicaid Services (CMS). Here's a brief overview of the most common options.

Plan G — The Most Popular Choice

Plan G is the most popular Medicare Supplement plan for new enrollees in 2026. It covers everything that Original Medicare doesn't, except the annual Part B deductible ($257 in 2026). That means after you pay the $257 deductible, Plan G picks up 100% of your remaining Medicare-approved costs for the year — including hospital stays, doctor visits, skilled nursing facility care, and foreign travel emergencies. For most people, Plan G offers the best balance of comprehensive coverage and reasonable premiums.

Plan N — The Budget-Friendly Alternative

Plan N offers lower premiums than Plan G in exchange for small cost-sharing on certain services. With Plan N, you may pay up to a $20 copay for office visits and up to a $50 copay for emergency room visits that don't result in admission. You also pay the Part B deductible. For beneficiaries who don't visit the doctor frequently and want to save on monthly premiums, Plan N can be an excellent choice. The premium savings compared to Plan G often range from $30 to $60 per month.

Plan F — Only for Pre-2020 Medicare Enrollees

Plan F was historically the most comprehensive Medigap plan, covering everything including the Part B deductible. However, Plan F is no longer available to anyone who became eligible for Medicare on or after January 1, 2020. If you were eligible for Medicare before that date, you can still enroll in Plan F — but for most people, Plan G provides nearly identical coverage at a lower premium since the only difference is the $257 annual deductible.

Other Plan Types

Plans A, B, C, D, K, L, and M offer varying levels of coverage and are less commonly selected. Plan A provides the most basic coverage. Plans K and L offer lower premiums with higher cost-sharing (50% and 75% respectively) and an annual out-of-pocket limit. Plan C, like Plan F, is closed to new Medicare enrollees after 2020. For the vast majority of beneficiaries, the decision comes down to Plan G or Plan N.

Remember: the plan letter determines your coverage, not the company. Plan G from Mutual of Omaha covers the exact same benefits as Plan G from UnitedHealthcare, Cigna, Aetna, or any other carrier. The coverage is standardized by the federal government. The differences between companies are price, customer service, claims processing, and rate stability.

How to Choose the Right Company

Choosing a Medicare Supplement company is one of the more straightforward insurance decisions you'll make — precisely because the plans are standardized. You don't need to worry about whether one company's Plan G covers more than another's. They are all identical in benefits. That lets you focus on the factors that actually differ.

Compare Premiums in Your Specific ZIP Code

This is the starting point. Request quotes from every available carrier in your area based on your age, gender, and tobacco status. Premiums can vary by $50 to $100+ per month between the most and least expensive carriers for the same plan. Over the course of a year, that's $600 to $1,200 or more in savings — for identical coverage.

Look at Rate Increase History

A company offering the lowest rate today might not be the best value over the next five or ten years if it raises rates aggressively. Some carriers use low introductory rates to attract enrollees and then increase premiums significantly over time. Ask your broker about a carrier's rate increase history in your state. Consistent, moderate increases (3% to 6% annually) are generally a good sign. Large, unpredictable jumps are a red flag.

Check Financial Strength

You want a company that will be around and financially stable for decades. An AM Best rating of A- or higher is generally considered strong. All six of the carriers profiled in this article meet that threshold. Avoid carriers with ratings below B+ unless there is a compelling reason to consider them.

Consider Customer Service and Claims

While harder to quantify, the quality of customer service matters — especially when you need to resolve a billing issue or understand a claim. Ask your broker about their experience with different carriers and check complaint ratios through your state's department of insurance or the National Association of Insurance Commissioners (NAIC).

Don't Overlook Discounts

Household discounts, non-tobacco discounts, and in some cases payment method discounts (paying annually vs. monthly) can reduce your premium meaningfully. Mutual of Omaha's household discount, for example, can save you up to 12%. Make sure you're applying every available discount when comparing carriers.

Pricing method matters. Medicare Supplement companies use three pricing methods: community-rated (same price for everyone regardless of age), issue-age-rated (based on your age when you buy), and attained-age-rated (increases as you age). Most carriers use attained-age pricing. Understanding which method a carrier uses helps you predict how your premiums will change over time.

Common Mistakes When Choosing a Medigap Plan

After helping thousands of Medicare beneficiaries choose their coverage, we see the same mistakes come up repeatedly. Avoiding these pitfalls can save you money and frustration.

1. Choosing Based on Premium Alone

The cheapest plan today is not always the best value over time. Some carriers price aggressively to attract new enrollees and then raise rates significantly in years two, three, and beyond. Always look at the full picture — initial premium, rate increase history, financial strength, and customer service. A carrier that costs $15 more per month but has a history of stable rate increases will often cost you less over a five- or ten-year period than the cheapest option today.

2. Not Comparing Across Multiple Carriers

Many beneficiaries make the mistake of only getting a quote from one or two companies — often because a mailer arrived in their mailbox or they saw a television commercial. There are dozens of Medicare Supplement carriers in most states. If you're only looking at two or three, you're almost certainly missing a better option. An independent broker can quote every available carrier in minutes.

3. Missing the Medigap Open Enrollment Period

Your Medigap Open Enrollment Period (OEP) is the six-month window that starts when you are both 65 or older and enrolled in Medicare Part B. During this window, insurance companies cannot deny you coverage or charge you more because of pre-existing health conditions. This is your guaranteed issue right, and it only happens once.

If you wait to buy a Medigap plan until after your OEP closes, you will face medical underwriting. That means the insurance company can ask health questions and may deny your application entirely or charge a higher premium based on your health history. Don't let this window pass without at least getting quotes and understanding your options.

4. Not Reviewing Your Plan Annually

Once you have a Medicare Supplement plan, it's easy to forget about it. But rates change every year, and a carrier that was competitive when you enrolled may no longer offer the best value. If you're in good health, you can apply to switch carriers at any time and potentially save hundreds per year. Even if you don't switch, an annual rate comparison keeps you informed and ensures you're not overpaying.

5. Confusing Medicare Supplement with Medicare Advantage

Medicare Supplement (Medigap) and Medicare Advantage (Part C) are two completely different types of coverage. Medigap works alongside Original Medicare and pays the gaps in coverage — you keep your Original Medicare card and can see any doctor who accepts Medicare nationwide. Medicare Advantage replaces Original Medicare with a private insurance plan that typically includes networks, referrals, and different cost-sharing structures. Both have their place, but comparing them directly is not apples to apples. Make sure you understand which type of coverage you're evaluating.

How Buffer Insurance Helps

At Buffer Insurance, we specialize in helping Medicare beneficiaries find the right Medicare Supplement plan for their situation. As an independent brokerage, we are appointed with every major Medigap carrier. That means we can show you every option available in your area — not just the plans from one company.

Here's what working with us looks like in practice:

Our service is completely free to you. Insurance carriers pay us the same commission regardless of which company you choose, so our recommendation is based entirely on what's best for you. There is never a fee, never an obligation, and never any pressure.

Ready to compare rates? Call us, fill out our contact form, or find a licensed agent in your area. We'll compare every Medicare Supplement carrier available to you and help you choose the one that offers the best combination of price, stability, and service. No cost, no obligation.